Hydrant Rebrand

When I started at Hydrant, they had a logo, but not much of a visual identity beyond that. I led a complete brand overhaul, developing a new color palette, creating a custom icon system, and finding ways to bring the hydrant theme into the brand’s marketing and visual language. I also launched the company’s Instagram presence and created a comic series designed to boost social engagement and give the brand a more playful personality. Beyond digital marketing, I carried the new identity into physical touchpoints, designing everything from business cards and coasters to branded hats and merchandise.